We launch and scale TikTok Shop for European DTC brands — catalog, creator network, affiliate program, ads. Retainer plus a share of attributed GMV. Run by affiliate and performance operators, not a social team.
TikTok Shop looks like free reach. It isn't. Here is €100 of GMV walking down to what you actually keep — the walk most brands never model before they launch.
| From €100 of GMV | Amount | Running |
|---|---|---|
| Gross GMV | €100.00 | €100.00 |
| Platform commission · 6% (range 5–9%) | −€6.00 | €94.00 |
| Creator commission · 15% | −€15.00 | €79.00 |
| COGS · 25% | −€25.00 | €54.00 |
| Fulfilment & payment fees | −€6.25 | €47.75 |
| Paid amplification · 10% of GMV | −€10.00 | €37.75 |
| Returns provision · 8% | −€6.25 | €31.50 |
| Contribution margin | €31.50 | 31.5% |
Illustrative. €100 of GMV on a typical €40 product. You control every rate except TikTok's platform commission, which runs 5–9% by country and category.
That looks comfortable — until you fight for placement. Push creator commission to 30% to win the best partners and paid to 20% to scale, and this same product clears roughly €10. Add a return spike or a discounted promo and it's underwater. Nobody sets out to lose money here; they just never ran the line above. So we built you the tool to run it.
Set your real numbers. The break-even line is the maximum creator commission your unit can pay before it goes negative — the single number that decides whether TikTok Shop works for you.
Revly's operator has run affiliate and partner marketing at scale — recruiting and managing partner networks on attributed sales, the exact discipline TikTok Shop requires. Brand names anonymised by default.
| Vertical | Market | Channel | What was run | Result |
|---|---|---|---|---|
| Digital health DTC | ES / US | Affiliate / partner network | Built & ran the partner network from scratch — commission tiers, tracking & payouts | €0 → €5.2M / yr GMV |
| Beauty / Make-up | DE | Affiliate / partner network | Built & scaled the affiliate program from scratch | €0 → €300k / wk GMV |
| Tech DTC | EU | Affiliate / partner network | Built & scaled the affiliate program — creator recruitment, commissions, tracking | €12k → €312k GMV · 7 mo |
| Seasonal DTC | EU | Affiliate / partner network | Launched & scaled the affiliate program through seasonal demand peaks | €0 → €210k / mo GMV · 10 mo |
Detailed references available under NDA on request.
I'm Gerard. I come from affiliate and performance marketing, not social. I built and ran the partner network that scaled a digital health brand from €0 to €5.2M/yr, and I've done the same across tech, beauty and supplements. When you work with Revly, your program is run by the person who's actually done this — start to finish.
Gerard on LinkedIn →"Revly helped us scale our TikTok Shop channel from 0 to €300k weekly GMV. Beyond the numbers, the strategic vision and ecommerce knowledge really stand out. 100% recommended."
Make-up brand · DE
"Partnering with Revly completely changed our marketing strategy. We do 40% of our revenue on TikTok Shop with no internal team and no money upfront — and we get content for our organic social too. Revly has the expertise a wellness brand needs to succeed on TTS. 100% recommended."
Supplements brand · UK
TikTok Shop is an affiliate network with a checkout bolted on. Every part of it maps onto a discipline that already exists — one most social agencies have never run.
Most TikTok Shop agencies come from content, so they optimise for views. This is a performance channel and it should be run like one.
TikTok Shop is live in ten European markets today. These are the ones we launch and scale brands into.
| Market | Status |
|---|---|
| United Kingdom GB | ● Open |
| Ireland IE | ● Open |
| Spain ES | ● Open |
| Germany DE | ● Open |
| France FR | ● Open |
| Italy IT | ● Open |
| Netherlands NL | ● Open |
| Belgium BE | ● Open |
| Austria AT | ● Open |
| Poland PL | ● Open |
Last reviewed: August 2026 · one detailed page per market at /markets/<country> (coming next).
Six phases, in order. What you get and roughly when — the plan a buyer is actually trying to evaluate. Timeframes are typical and confirmed in the proposal.
| # | Phase | What you get | When |
|---|---|---|---|
| 01 | Shop setup & seller verification | Verified seller account, shop live in the target market | Week 1 |
| 02 | Catalog, compliance & category approval | Products listed and compliant, categories approved | Weeks 1–2 |
| 03 | Creator sourcing & seeding | Vetted creator shortlist, samples shipped and tracked | Weeks 2–4 |
| 04 | Affiliate program & commission structure | Open & targeted collaborations, commission tiers live | Weeks 3–4 |
| 05 | Content & paid amplification | Creator content live, paid behind proven winners | Weeks 4–6 |
| 06 | Live, promotions & scaling | Promo calendar, weekly optimisation, scaling report | Week 6+ ongoing |
A monthly retainer plus a share of the GMV we attribute — scaled to your brand, your margins and the scope of the work. We put the real numbers on the table early, no games.
Retainer plus performance because the two phases pull in opposite directions: a pure percentage underpays the heavy setup phase, and a pure retainer stops caring once you're scaling. This aligns both.
No forms. Message us on WhatsApp — tell us what you sell, where you sell it, and where you think TikTok Shop fits. If it's a fit, we'll come back with specifics. If it isn't, we'll tell you plainly.
We usually reply within a few hours.