We launch and scale TikTok Shop for consumer brands, mostly in health and beauty. Operators who've done it before, and creator networks already running in the UK, Germany, Spain and France.
Opening your shop in another market takes a few hours. One seller account already reaches all ten European markets where TikTok Shop operates. No separate entity, no separate shop.
Building a creator roster in that market takes months. It's local people, local language, local content, and it's the only thing that actually moves sales.
That's the bit we already have, in four countries.
Three commissions come off every sale on TikTok Shop. You set two of them. You don't set the third.
The platform takes 9%. Always. Same across every European market and every category. It isn't negotiable and it doesn't scale with volume.
The creator takes somewhere between 10% and 20%. Below 10% it's hard to get anyone to pick your product up, because they have alternatives paying more. Above 20% is rarely necessary. Where you land depends on your margin, and it's the decision that drives everything else. On this channel the commission rate is what decides who sells for you.
And our fee, which is the smallest of the three by a distance.
Put your numbers in and see what's left per order.
What's left from each order after commissions, product, shipping and returns. The number that decides whether the channel pays.
Prefer to write? Send him an email.
If the number comes out tight, it's usually not the channel. It's shipping or basket size, and both get fixed with bundles.
Nearly every brand we talk to is already paying creators. On Instagram, with discount codes, or on a flat fee per post.
The problem isn't the people, it's where the sale closes. With a code you discount to everyone who types it and the attribution is rough. On TikTok Shop the creator tags the product, the purchase completes in the app, and you pay commission on attributed sales.
Same people, same content, different rail.
We started in the UK, where the channel opened first, and worked out the numbers there. In the last two years we've generated over €10M in GMV for stores in Spain. Below, the operator's track record in affiliate and partner marketing: the same discipline TikTok Shop runs on. Brand names anonymised by default.
| Vertical | Market | Channel | What was run | Result |
|---|---|---|---|---|
| Digital health DTC | ES / US | Affiliate / partner network | Built & ran the partner network from scratch — commission tiers, tracking & payouts | €0 → €5.2M / yr GMV |
| Beauty / Make-up | DE | Affiliate / partner network | Built & scaled the affiliate program from scratch | €0 → €300k / wk GMV |
| Tech DTC | EU | Affiliate / partner network | Built & scaled the affiliate program — creator recruitment, commissions, tracking | €12k → €312k GMV · 7 mo |
| Seasonal DTC | EU | Affiliate / partner network | Launched & scaled the affiliate program through seasonal demand peaks | €0 → €210k / mo GMV · 10 mo |
Detailed references available under NDA on request.
"Revly helped us scale our TikTok Shop channel from 0 to €300k weekly GMV. Beyond the numbers, the strategic vision and ecommerce knowledge really stand out. 100% recommended."
Make-up brand · DE
"Partnering with Revly completely changed our marketing strategy. We do 40% of our revenue on TikTok Shop with no internal team and no money upfront — and we get content for our organic social too. Revly has the expertise a wellness brand needs to succeed on TTS. 100% recommended."
Supplements brand · UK
There's no layer in between. The person recruiting your creators, setting commissions against your margin and running your campaigns is the person you talk to from day one. No handover to a junior once you sign. No reports nobody can explain.
We run a small number of brands at a time, on purpose. It's the only way to actually operate a shop rather than just watch it.
TikTok Shop is live in ten European markets. One seller account reaches all of them. We have our own creator rosters in four.
| Market | Status | Our creators |
|---|---|---|
| United Kingdom GB | ● Open | ■ Live roster |
| Germany DE | ● Open | ■ Live roster |
| Spain ES | ● Open | ■ Live roster |
| France FR | ● Open | ■ Live roster |
| Ireland IE | ● Open | — |
| Italy IT | ● Open | — |
| Netherlands NL | ● Open | — |
| Belgium BE | ● Open | — |
| Austria AT | ● Open | — |
| Poland PL | ● Open | — |
Last reviewed: August 2026 · one page per market at /markets/<country>.
Six phases, in order. What you get and roughly when — the plan a buyer is actually trying to evaluate. Timeframes are typical and confirmed in the proposal.
| # | Phase | What you get | When |
|---|---|---|---|
| 01 | Shop setup & seller verification | Verified seller account, shop live in the target market | Week 1 |
| 02 | Catalog, compliance & category approval | Products listed and compliant, categories approved | Weeks 1–2 |
| 03 | Creator sourcing & seeding | Vetted creator shortlist, samples shipped and tracked | Weeks 2–4 |
| 04 | Affiliate program & commission structure | Open & targeted collaborations, commission tiers live | Weeks 3–4 |
| 05 | Content & paid amplification | Creator content live, paid behind proven winners | Weeks 4–6 |
| 06 | Live, promotions & scaling | Promo calendar, weekly optimisation, scaling report | Week 6+ ongoing |
A monthly retainer plus a share of the GMV we attribute — scaled to your brand, your margins and the scope of the work. We put the real numbers on the table early, no games.
The larger part of what we earn depends on the channel working.
Retainer plus performance because the two phases pull in opposite directions: a pure percentage underpays the heavy setup phase, and a pure retainer stops caring once you're scaling. This aligns both.
No forms. Email us — or WhatsApp if you prefer — and tell us what you sell, where you sell it, and where you think TikTok Shop fits. If it's a fit, we'll come back with specifics. If it isn't, we'll tell you plainly.
We usually reply within a few hours.